Clean Beauty Advocate is an independent resource dedicated to helping you find safe, clean beauty and wellness products. I research ingredients, review brands, and curate the best options so you can make informed choices about what goes on — and in — your body.

I’m not owned by any brand. I’m an advocate — for transparency, for safe ingredients, and for your right to know what’s in the products you use every day.

As a pharmacist, I’ve spent my career understanding how the substances we encounter daily affect our health. My focus on deprescribing — reducing unnecessary medications — naturally led me to ask: what about the unnecessary chemicals in our skincare, makeup, and household products?

The Crunchy Pharmacist was born from that question. I share what I’ve learned about ingredient safety so you can make confident choices for yourself and your family.